Today Goathamist reports that the city has picked Simon Oren’s Chef Driven Market, LLC to run the restaurant in the pavilion in the northern tip of Union Square. The company currently runs the 5 Napkin Burger chain, as well as a string of other restaurants throughout the city.
The current plan is to run an all-day seasonal American restaurant that will utilize produce from the Union Square Greenmarket, from April through October. The operators also want to annex part of the space just north of the pavilion for outdoor seating and a bar area. The city has reportedly agreed to a 15 year deal with the company. This comes a few months after news broke that OV-Hospitality’s plans for a restaurant in the space called City Farm Cafe fell through.