Care to opine about how you feel about Union Square issues?
Take the Union Square Partnership’s 10-minute survey, and you will be entered into a raffle to win a $50 gift card to a local business of your choice.
Care to opine about how you feel about Union Square issues?
Take the Union Square Partnership’s 10-minute survey, and you will be entered into a raffle to win a $50 gift card to a local business of your choice.
Union Square is bustling, with robust foot traffic recovery, a strong roster of new retail and office tenants, and new mixed-use residential developments in the pipeline.
Key data points from the last 12 months highlight the district’s strengths:
1.1M SF of office
space leased in the
last 12 months
58K+ average daily
riders at Union Square
-14th Street Station
13% higher visitor
activity on Greenmarket
days in USQ
370K average daily
weekday trips to the
Union Square area
78K+ SF of ground floor
retail space leased in
the last 12 months
Visitor traffic reached
a high of 109% recovery
over January 2020
DISTRICT TRENDS
USQ IS THRIVING
∫ Union Square’s residents have strong spending power,
with average household incomes nearly 75% higher than the
Manhattan average.
∫ By the end of 2023, visitor traffic hit 109% of January 2020
levels, driven by Union Square’s vibrant mix of uses and the
steady return of office workers.
∫ Leading employers choose Union Square, and the biggest
new leases represent finance, technology, hospitality, and
fin-tech.
∫ Union Square grew as a job center, with its workforce
increasing by 12% since 2023 to reach 168K employees.
The tech and innovation sector remains strong, with over 45
companies located in the area.
∫ 43 new businesses opened in the past year, 60% of which
are food and beverage establishments. Indicating a return to
in-person dining, the number of new sit-down restaurants in
the district increased by 25% over the number that opened in
the previous year.
On Saturdays Aug. 3, 10, and 17th, enjoy 8 hours of car free streets on Park Avenue S, Union Sq E and 4th Ave, with countless programs and activities from 7AM to 3PM. Summer Streets provides space for healthy recreation and encourages New Yorkers to use more sustainable forms of transportation.
Oct. 29 is the date for the park’s signature fall celebration to raise vital funds for the district’s cherished Union Square Park. Highlighting the district’s best restaurants and the vibrant Greenmarket, enjoy tastings from renowned local chefs paired with classic and innovative drinks.
State of Play Hospitality group has signed a lease to open Flight Club, a technology-enabled darts gaming facility, at 31 Union Square West in Flatiron, Manhattan. This will be the group’s first venue in Manhattan, and its ninth lease for the Flight Club brand in North America. The location will be a global flagship for the brand. Flight Club will occupy a 10,700-square-foot space at 31 Union Square West, a 16-story Renaissance Revival building designed by architect Bruce Price. The building was constructed in 1902-03 as the headquarters of the Bank of Metropolis. It was designated a city landmark in 1988 and was added to the National Register of Historic Places in 2003.
The brand’s new location is scheduled to open in late 2025, joining the building’s history of housing venues like Zippers nightclub in the early 1980s, Metropolis restaurant and club in the late 1980s, and Blue Water Grill from 1996 until recently.
“We’ve been looking for the right real estate opportunity to land Flight Club in New York for over five years, and this site has the potential to be a genuine landmark for the city and the group,” said Toby Harris, CEO of State of Play Hospitality. “Both 31 Union Square as a building and the stunning split level Flight Club space are as close to the physical brief for the brand that we could wish for. I’m confident that by complementing and retaining the character of the building, we will be able to do it justice.”
Since launching the first U.S. Flight Club in Chicago in 2018, State of Play has expanded the brand to Boston, Houston, Atlanta, Las Vegas, and Denver, with new venues set to open in Washington D.C. and Philadelphia in late 2024.
Union Square will host its first-ever Night Market by Urbanspace. Union Square is no stranger to Urbanspace, as the company is responsible for putting on the park’s beloved annual Holiday Market. However, this will be the first time Urbanspace will operate an open-air food market during summer nights.
The Union Square Night Market will run for four Thursdays, starting July 11th. More than 20 vendors will come together to bring New Yorkers some of the best bites in the city. It will all take place along the South Plaza of Union Square Park.
So whether you’re interested in grabbing something to eat on your summer commute home or planning a date night, the Union Square Night Market will serve as the perfect venue for either!